Problem
What is standing between you and the job you want?
A profile that does not stand out among thousands of resumes.
The anxiety of not knowing where to start.
From here on, you are not doing it alone.
Work with Lead Jaeil, ranked 7th among Korean LinkedIn creators by Favikon, and turn your LinkedIn into a hiring weapon.
Curriculum
Five weeks, five focused missions
An executable mission every week, with live feedback.
Resume review and target setting
Lectures
- What a foreign-invested company actually is, and how hiring works there
- How to write a resume and cover letter
- How to find the right recruiters
Missions
- Send 15 or more connection requests
- Submit your Korean and English resume for review
Kick
- After the resume review, a personalized list of three target companies and their HR contacts
- Resume and cover letter tooling
Profile optimization for your target
Lectures
- Updating your photo
- Updating your headline
- Optimizing your education section
- Commenting effectively
Missions (5, reviewed after submission)
- Optimize your photo
- Optimize your headline
- Update your education section
- Leave five or more comments during the week
- Send 15 or more connection requests
Kick
- A tool for drafting comments
- A tool for filling in your education section quickly
- A tool for writing your headline quickly
Profile optimization, part two
Lectures
- How to write your Work Experience section
- How to write your About section
- Updating your skills
- Reaching out for coffee chats
Missions (reviewed after submission)
- Write your Work Experience section
- Write your About section
- Fill in your skills
- Send 15 or more connection requests
- Leave three or more comments
- Message three people for a coffee chat
Kick
- A tool for writing Work Experience
- A tool for writing your About section
- A tool for finding the right skills quickly
Writing that proves you, and a jump in reach
Lectures
- Structuring an introduction post
- Writing one post about your career journey, or outlining it
- Planning a series you can run for four weeks or more
Missions (3, reviewed, plus prep for the share session)
- Structure your introduction post
- Write or outline one career-journey post
- Write the plan for a four-week series
- Send 10 or more connection requests
- Leave three or more comments
Kick
- Every participant's content gets reposted, so your writing lands directly in the feeds of the people you are targeting
LinkedIn share session
Activities
- Share five weeks of data: impressions, inbound offers, DM reply rate
- Set up a sustainable one-comment-a-day routine for after the challenge
- Networking
Participants who miss week 5 do not receive a certificate of completion.
Results
What participants changed
Results from participants in the 4–5 week focused programs.
Case 1: Early-career professional
4 weeks
+155.1%
impressions
+32%
followers
Systematic profile optimization and consistent posting led to an offer from a target company.
Case 2: Career changer
5 weeks
+494.4%
impressions
+200%
followers
Content demonstrating expertise in the new field built industry credibility quickly.
Case 3: Graduate student
5 weeks
+1000%
impressions
+203.4%
followers
Combining academic insight with practical experience drew attention from the global community.
Program
How the program runs
How it runs
- One live lecture per week
- Q&A support through the KakaoTalk community and the Naver cafe
- Weekly group sessions
- Mission feedback: finish your assignment and upload it to the Naver cafe by midnight the night before class, then post a note in the KakaoTalk room
What makes it different
- Proven strategies from a working LinkedIn creator
- Tailored feedback and immediate course correction
- Access to a network of global recruiters
- Certificate of completion, issued at 100% mission completion; attending via the recording also counts
- Lifetime access to the alumni community
Your instructor
Lead Jaeil (Brasley Byun)
LinkedIn Creator & career strategy consultant
Sharing practical strategy on job searching, career transitions, and personal branding on LinkedIn since 2020.
- LinkedIn followers
- 22,000
- Favikon Korea ranking
- Top 7
- Annual content impressions
- 1M+
Requirements
Who this is for, and what to prepare
This is for you if
- You are targeting a foreign-invested or global company
- You are a university student, graduate student, or an entry-level to mid-career professional
- You can invest five or more hours a week for five weeks
- You take feedback and act on it right away
- You can communicate in English
This is not for you if
- You are only targeting domestic companies
- You do not have a LinkedIn account and do not intend to create one
- You do not have enough time
- You are uncomfortable writing content
- You want fast results (this takes at least three months)
Communication happens in the KakaoTalk room, and missions are uploaded to the Naver cafe for feedback.
FAQ
Frequently asked questions
Can I start without a LinkedIn account?
Yes, that is fine. Week 1 covers creating your account and setting up the basics together. You do need basic English, since the profile is written in English.
Can I take part while working full time?
Many participants do. The format is flexible: if you miss a live lecture you can watch the recording, and you can work through the missions at your own pace.
How much does the program cost?
The program costs ₩300,000. If you complete every mission, ₩100,000 is refunded.
Is there a textbook?
“It works! LinkedIn” is required, and you need to purchase it separately to follow the curriculum comfortably.